It’s always struck me as faintly ludicrous anyway for a part of the industry that depends on people sitting there looking at the internet all day long to have a chance of finding something new. See that thing over there I wrote about that got a ton of press for my company? While I was finding / writing about it, your guy that *would* have found it was in his car driving to work, or walking up three sets of stairs or talking to some guy by the vending machine while waiting for free donut day.